Do I really need video for my podcast?

You definitely need video for your podcast! I mean, you’re asking a videographer. Video is a powerful tool for marketing, especially through reels and shorts. Short-form video content has exploded in popularity, with platforms like TikTok, Instagram and YouTube Shorts offering prime opportunities for reaching new audiences and engaging with your existing followers.

Firstly, video content tends to grab attention more effectively than static images or text alone. By incorporating video into your podcasting strategy, you can capture the interest of viewers scrolling through their feeds and entice them to learn more about your podcast. They can also subscribe and follow your content from the short they’re watching. 

Reels, Shorts and TikTok’s are particularly impactful for marketing your podcast because they cater to short attention spans and offer bite-sized content that's easy to consume on-the-go. With just a few seconds of compelling video, you can tease interesting topics, share highlights from your episodes, or showcase behind-the-scenes moments to pique curiosity and encourage viewers to tune in to your full podcast.

On top of that, platforms like Instagram and YouTube prioritize video content in their algorithms, making reels and shorts more likely to appear in users' feeds and reach a wider audience. By consistently sharing engaging video content, you can increase visibility for your podcast and attract new listeners who may not have discovered you through audio-only channels.

Additionally, video content is highly shareable on social media, allowing your followers to spread the word about your podcast with just a few taps. Encourage your audience to share your reels and shorts with their friends and followers, leveraging social proof and word-of-mouth marketing to grow your podcast organically. And by looking at the numbers and stats from your videos, you can figure out what people like and make even better content. So, adding video to your podcast is like giving it a superpower – it makes it more fun, easier to find, and helps you grow your following faster. 

If all of this was overwhelming, we’d be happy to produce your podcast for you here in The Podcast Room at Trussell Media Studios. Just give us a call to schedule a tour today.